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Prasarana Integrated Development Sdn Bhd (PRIDE) was set up to provide a platform for Prasarana Malaysia Berhad (Prasarana) to further tap and maximise on the economic potential of its government-assigned land banks and real estate.

Being in the transport infrastructural development sector, Prasarana owns several properties in the form of light rail transit (LRT) stations, depots and Park-n-Ride facilities for its staff and commuters. With property strategy and planning, this real estate holds a vast potential to generate long-term income for Prasarana, heralding the formation of PRIDE.